WHY SHOWING UP AS YOUR UNIQUE SELF ONLINE WILL EXPLODE YOUR BIZ.
Do you ever feel like you have to fit into a certain mold to be successful in business?
Do you feel like you're hiding your unique qualities because you think they might not be "professional" enough?
Well, I'm here to tell you that it's time to throw those ideas out the window and fully embrace what makes you one-of-a-kind.
Are you obsessed with your adorable doggo? Do you have a weird and hilarious sense of humour? Are you a wellness warrior on the weekends? Or are you obsessed with all things pink - your clothes are pink, hair is pink and your office is a literal explosion of pink?
With audiences having *seriously* short attention spans nowadays (give me interesting in 3 seconds or less people!) and an endless sea of businesses and content to ingest, I believe the key biz growth is to share your amazing, unique self in your branding.
WHY?
You'll bring the kind of clients you've been dreaming of knocking down your door because they already know and love you.
You'll build that trust and connection (ahem, and SALES) quicker than ever because they've been getting to know the REAL you for months.
You'll stand out from others in your industry purely because your point of difference is literally you (and no one else can be do that)!
AND you'll build a business that is 100% authentic to you - the most important thing.
So HOW do we go about bringing a bit more of ourselves into our brands?
Make a reel out of the weird way your adorable cat sleeps every day (if you follow me online, you know that's what I'm doing 🤣)
Jump on stories and share the hilarious jokes or things you find funny with your audience.
Create a gorgeous pink, monochromatic shoot that really stands out from the masses. Pink backdrop, pink phone, pink clothes, pink chair.
Shoot in your gorgeous, colourful home to have a one-of-a-kind location shoot (everyone will be asking where you found it! 😉)Bring 3 props into your shoot that aren't about your biz - like your fave books, chocolate and yoga mat. Create a fun carousel for an intro post about who you are.
Write your copy using the same language you use with your besties - in all it's "OH EM GEE, GET IT GIRL, DAMNNNNN FINE, YOU DO YOU BOO, I AM SO. FRICKIN. EXCITED" glory.
Essentially, use your branding shoots, copy and BTS content like reels and stories to express yo'self (anyone else start singing Madonna there too?)
By embracing our unique qualities and using them to create a brand that truly reflects who we are and what we stand for, we can create a business that not only works for us, drawing clients who are amazing and aligned straight to our door - it also feels deeply authentic and fulfilling.
And at the end of the day, that's really the most important thing.
Need help creating a brand shoot that's uniquely YOU? I've got you, girl. Book a chat!